The LIFT-OFF Initiative was awarded to the Institute of International Education (IIE) by the U.S. Department of State Middle East Partnership Initiative (MEPI) in September 2010 to foster a culture of entrepreneurship among youth across North Africa. LIFT-OFF is implemented by the IIE Regional Office in Cairo in partnership with Endeavor Egypt, a global nonprofit that promotes high-impact entrepreneurship.
The LIFT-OFF Initiative features activities that target MENA region youth across three age tiers (16-18; 19-24; 25-35) to promote and support entrepreneurship as a viable career-choice for young people. Activities include the creation of entrepreneurial e-moment documentaries, a virtual IdeaLab, contests and competitions at schools and universities, capacity building for university and youth entrepreneurial support centers, an Entrepreneurial Leadership Program for university students, and Endeavor Egypt support for high potential young entrepreneurs as they enter the market. LIFT-OFF was officially launched during Global Entrepreneurship Week in Cairo on November 5, 2010 through an event for youth and key stakeholders featuring high impact Egyptian entrepreneurs.
Learn more about the LIFT-OFF program