EMDAP Alumnus - Robert Haynie
Host Organization: The Business Development Center
University: Georgetown University
EMDAP Adviser Mr. Robert Haynie, who worked with the Business Development Center in Amman, Jordan from 2005-06, managed to parlay negative events in Jordan into an innovative, groundbreaking new case study. Entitled “Tourism in a Terrorist World: Jordan’s 9-11 and the Amman Marriott Hotel,” Mr. Haynie’s case examined a dilemma facing hotels in Jordan: how to increase customers in the midst of the post-bombing decline. Mr. Haynie developed it in cooperation with the General Manager of the Marriott Amman Hotel and senior officials based in the Marriott Corporation’s Bethesda, Maryland headquarters.
The case highlights the company’s worldwide approach to security management. Events on the ground in Amman actually hastened the local implementation of worldwide security standards. Marriott immediately recognized the practical value of the case and incorporated it into its worldwide general manager training in San Francisco in February 2007.
Mr. Haynie reflects: “Having the chance to live in Jordan during such a critical time and being able to document the changes due to terrorism in my case study was a phenomenal opportunity, and I hope many other companies leverage these best practices when facing the threat of terrorism.”