Grant Title: Human Trafficking Vulnerability: An Experimental Intervention Using Mass Media to Change
Norms and Behaviors in Nepal
Grant Period: July 2013 – January 2015
PI: Cecilia Mo, Political Science, VU
Co-PI: Margaret Boittin, Political Science, Stanford University
Partner: Dan Archer, ArchComix
Co-funded by Humanity United and Stanford’s Freeman Spogli Institute of International Studies, the VU research team is studying the effectiveness of different types of mass and entertainment media in raising awareness about human trafficking. The team is developing a graphic novel (to be presented alone or delivered with training), radio spots, and a poster—all of which provide information about and messaging around human trafficking in different ways. The team also is developing a public opinion survey that will determine if and how type of medium used and content delivered affect people’s acceptance, incorporation, and retention of the information. The survey will be administered before and after the treatment, to both treatment and control populations, in 144 villages in rural Nepal. VU will gauge long-term effects by re-administering the survey 4 – 5 months after the treatment and cross-referencing findings with hotline data about incidence of trafficking.